SCALE
For Brands Ready to Grow
Growth is rarely about doing more. It is about knowing where to place your bets and which moves will make the biggest difference.
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We look across the business to identify where growth can come from next. From commercial strategy and customer retention to channels, markets and expansion, we build the strategy around the opportunities with the greatest potential.
We spot the next move, then open the door to what’s next.
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Capabilities
What We Unlock
Growth Strategy
Portfolio Strategy
Commercial Optimisation
Retail Expansion
Identifying the few key bets that will make the biggest difference, then defining where to focus resource, investment and attention to unlock growth.
Identifying what to back, what to rethink and where to innovate, from hero products and slow movers to excess stock and future opportunities.
Improving performance across pricing, distribution, retailers, channels and customer strategy, identifying where the existing business can work harder.
Identifying the right opportunities across new retailers, channels and markets, then building the strategy to enter and grow within them.
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Expert Success
CASE STUDIES
Tom Ford Beauty
Growth Strategy
Managed the fragrance category end to end, identifying where to place the key bets for growth. Prioritised the right launches and hero franchises, then built the strategy around them across pricing, paid media, CRM, retail and eventing.
Le Labo
Retail Expansion
Project managed Le Labo on Wheels, a two week pop up designed to test the potential of a new retail location before a permanent store commitment. The activation combined retail with local amenity partnerships and a sampling strategy designed to drive CRM capture, build awareness and generate insight into customer demand.
Jo Malone London
Portfolio Strategy
As the core fragrance category entered maturity, identified Home Collection as a key growth driver for the brand. Managed the category globally, shaping the product pipeline, prioritising the right innovation and overseeing launch readiness across markets.
Serge Lutens
Commercial Optimisation
Focused on restoring retailer confidence in the brand after relationships had weakened. Reset the go to market strategy, strengthened key retail partnerships and focused the assortment around bestselling products to build a stronger commercial foundation for growth.
Key luxury retail partnerships strengthened and retained through a commercial reset.
Impact of In-House Assignments
The Numbers
+25%
tom ford beauty
Global net sales growth in FY2022, with continued double digit growth into FY2023.
SERGE LUTENS
3
2000+
LE LABO
New CRM sign ups generated through a two week retail test and sampling activation.
