LAUNCH
For Brands Ready to Enter the Market
A great brand is only as strong as the way it enters the world. We build the go to market strategy that turns a strong proposition into a business with momentum from day one.
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We identify where the opportunity lies, who the brand needs to reach and the right route to reach them. From commercial strategy and distribution to marketing, retail and launch planning, we make the decisions that put the brand in the right places, in front of the right people, at the right time.
We find the opening, build the strategy and push the door open.
Capabilities
How We Go to Market
Go-To-Market Strategy
Commercial & Distribution
Marketing & Activation
Launch Execution
Defining the launch strategy, target audience, market opportunity, positioning and route to market.
Building the commercial model, pricing strategy, channel mix, retailer strategy and distribution plan.
Creating the launch plan across paid media, PR, influencer, partnerships, experiential, sampling and retail activation.
Managing budgets, timelines, agencies, retailers and partners to take the strategy from plan to market.
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Expert Success
CASE STUDIES
Zadig & Voltaire
Go-To-Market & Distribution
Frederic Malle
Customer Strategy & Loyalty
Kilian Paris
Long-Range Growth Strategy
Spotted the opportunity in an underdeveloped fragrance brand and a new product with strong UK potential. Built the commercial case to secure investment, then led the go to market across distribution, retail, paid media, influencer and experiential, taking the brand from a single retailer to a national proposition.
Developed a long range customer loyalty strategy to deepen engagement with the brand’s most valuable clients. Introduced new collector initiatives and developed a dedicated brand members portal, creating new ways to strengthen loyalty, retention and long term customer value.
Developed a five year flagship growth strategy, using market, sales and advertising data to identify untapped opportunities. Defined the commercial and marketing priorities for the brand’s next phase, building a long term roadmap designed to accelerate growth and strengthen its global presence.
Impact of In-House Assignments
The Numbers
+40%
ZADIG & VOLTAIRE
Global net sales growth, with the UK as the brand’s fastest growing market.
FREDERIC MALLE
DOUBLE DIGIT
Global online growth, reflecting the strength of new online strategy & customer loyalty.
x2
KILIAN PARIS
Global net sales growth, as the brand accelerated its global boutique presence.
